Smart marketing strategies help boost farm sales
Buying directly from a farm to get fresh, local products is one of the hottest trends among foodies. “Fifteen years ago, local wasn’t really hip,” said Kerry Engel of Alberta Agriculture. The president...
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Businesses collaborate for greatest benefit
NASHVILLE, Tenn. — Producers along an historic trail are pooling their resources to showcase their operations and reduce their marketing costs. The rural merchants of the Historic Otter 248th Trail at...
View ArticleZest for rural experience holds promise
NASHVILLE, Tenn. — A growing interest in reconnecting with farm and rural life is an opportunity for agriculture, said the executive director of the North American Farmers’ Direct Marketing...
View ArticleKnow your employees to succeed
KNOXVILLE, Tenn. — Andrew Dixon wasted no time getting into farming, making the leap from high school into the family business nine years ago. A featured presenter at the North American Farmers’ Direct...
View ArticleVIDEO: Customer interaction key to ranch’s success
CALGARY — Canadian Rocky Mountain Ranch has one huge advantage over many other farm and ranch operations, says its general manager, Dr. Terry Church. It gets direct feedback, on a regular basis, from...
View ArticleStrong marketing plan key to success
MYSTIC, Conn. — People spend so much money developing their new products that they often don’t leave enough to get them to market. Gary Morton of SKUFood and Morton Horticultural Associates in...
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